The Conceptual Roadmap: A Comparative Workflow for Intentional Journey Design
Introduction: Why Most Journey Design Frameworks Fail in PracticeBased on my 10 years of consulting with organizations ranging from startups to Fortune 500 companies, I've observed a critical gap between journey design theory and practical implementation. Most frameworks I encounter are either too rigid or too vague, failing to account for the nuanced realities of human behavior and organizational constraints. In my practice, I've shifted from prescribing one-size-fits-all solutions to developin